1st Page Google Ranking
News June 2008
A Perkin Web Design of Bradford are pleased to announce the exclusivity of this Google placing service
which was newly awarded at the beginning of June 2008.
Now available to my existing customers and any new clients who wish to use
this website marketing Yorkshire service within the counties of;
North Yorkshire, West Yorkshire and South Yorkshire
Once again A Perkin Web Design provides a low cost service to the Yorkshire business community.
Internet: Twice as Influential as TV; Eight Times as Print Media
A new study, tracking and measuring the impact of the internet on consumer behaviour across three European countries (UK, France and Germany), suggests that the internet is twice as influential as television and eight times as influential as print media. These findings come from the Digital Influence Index study from PR firm Fleishman-Hillard and research firm Harris Interactive.
The study found that consumers were more likely to seek, and then to trust, reviews of products and services online than on television or in print media. They go to social media and product rating sites to get information on products, even if they don’t buy them online; trusting the opinions of others more than the push messaging of traditional advertising approaches. They go to the corporate sites when they want a more transactional experience, or are buying more commodities like utilities or airline-tickets.
There was evidence in the study of a disconnect between the sources people go to for information and the trust they put in these. In the UK, for example, 66% of online consumers said that the internet helps them to make better decisions, while only 28% actually trust the information companies provide on the web.
These findings are interesting and suggest that firms need to address these changing attitudes towards influence sooner rather than later. If online is eight times as influential as print media, then a significant push should be made towards getting your online presence right.